Chattanooga Used Car Dealers – Mountain View Auto Group on Tuesday officially opened a new Chrysler Dodge Jeep Ram dealer here, which is the third store in Northwest Georgia. “This is another stepping stone. This is expanding our footprint,” said Don Thomas, managing partner of the Chattanooga-based group, noting it was not even in Georgia until 2014.
A $ 10 million dealer in 6276 Alabama Highway is located on a 7-acre channel with more than 400 new and used vehicles, he said. The 34,000-square-foot facility employs around 48 people, Thomas said, and he expects sales to hit between 150 and 200 vehicles per month.
Chattanooga Used Car Dealers
Austin Watson, the group’s operating partner, said officials had learned that people living in North Georgia wanted to buy there too.
He said many group employees go to church or have children who go to school with their customers.
“Ringgold has a small city feel,” said Watson.
Mountain View bought a Chrysler dealer in Ringgold in 2014 from the Robbins, who have been operating stores on Nashville Street locations near the city center for years.
In that room, Mountain View has opened a Hyundai dealer. Mountain View has acquired the previous Pye Hyundai in Dalton, Ga., And officials decided to move it to Ringgold.
In 2016, Mountain View also purchased Pye Nissan supplies in Dalton. In a multimillion-dollar effort, Mountain View overhauled the former Sale Auto Mall into a 55,000-square-foot dealer near Walnut Square Mall to store Nissan stores there.
Thomas said officials hoped to sell many Jeep and Ram vehicles at the new Chrysler facility on Ringgold.
“Jeep and Ram are volume models,” he said, noting that many car buyers switched to SUVs and trucks.
Thomas expects the new Hyundai store on Mount Ringgold to sell a lot of sedans, adding that South Korean cars are strong in that segment.
He said the Chrysler dealer was “state of the art,” offering the latest sales and services. The store has its own marketing department, which Thomas says acts as a business development center. This frees sales staff to work with customers and is not worried about receiving phone calls, he said.
“We want our sales representatives to deal directly with customers,” Thomas said. All dealer sales people use tablet computers so they are not used to the table, he said.
The dealer service department, which is air-conditioned, has equipment called Thomas “the newest and greatest.”
Adjacent to the Chrysler showroom is a 6-acre empty channel that can accommodate future expansion or other dealers, he said.
The car group returned to 1981 when C. Austin Watson, the grandfather of cousin Clay Watson and Austin Watson, bought a Ford dealer. After overcoming it for several years, his two sons, Don and David, along with his nephew Andy Watson, joined him to run and help grow the business.
Together, they later acquired the Nissan Chattanooga downtown shop in 1988 and then in 1999 bought a site on Chapman Road for a used car dealer known as Mtn View @ 153.
In 2006, the group bought the Lincoln franchise, and then in 2007, a Chevrolet dealer from Newton Chevrolet.
Thomas married sister Austin Watson and entered the business after a conversation with Austin’s father, Don.
Mountain View also has Pandora’s European Motorsports on Highway 58, which sells motorbikes and all-terrain vehicles.
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