Used Car Selling Websites – Facebook has partnered with Australian automotive classifieds sites like Carsales to create new ways for users of social media platforms to buy used vehicles, in the next significant move by the digital giant to classified ads.
Marketplace Autos, which is accessed through the Marketplace tab on the Facebook application, will allow Australians who want to buy a used car to search and filter results based on year, distance traveled, model, transmission and manufacture, and to talk directly to dealers using Messenger.
Used Car Selling Websites
Facebook market partnership director Christine Chia told Fairfax Media he hopes that users will be able to search for used cars in all supplies from used car dealers without leaving the social media platform.
Facebook has similar arrangements in the US, UK, Canada, Mexico, France and Germany for dealers to put their used car supplies in the Marketplace, with the first version launched a year ago. The car owner can still sell directly himself.
In Australia, partners will include Drive Networks, Australia Autotrader, Carsales, I-Motor, Solution Dealers, AdTorque Edge, Dealer Solutions, and EasyCars.
“This is an open platform. The aim is to make this open to everyone,” Ms Chia said. There are no fees for dealers, with many of these businesses already becoming big advertisers on Facebook.
The head of automotive Facebook for Australia and New Zealand Ted Bergeron said it was a “big opportunity” for the category to shake how they approached a more technologically-understood customer base.
“There are twice as many used cars sold [in Australia] than new cars,” he said, noting that many car buyers were younger.
He can see time in the future where artificial intelligence and bots on Facebook Messenger are used to answer most customer questions, although “the message for many businesses is a relatively new space” and currently requires staff members to be ready around the clock to answer questions .
“We want to shift the industry to the first customer experience,” he said.
There is strong speculation that the digital giant will look increasingly expanding its reach in classified ads, such as real estate sales or cars, after Facebook launched Gumtree and eBay Marketplace competitors in 2016.
Ms Chia refused to rule out future steps to real estate or new cars, saying it depends on user behavior on a platform with Facebook “always open” for new options, although she wants to ensure a successful launch for a used car platform first. The vehicle was chosen as the first extension to be focused on in the Marketplace because many people use the platform to search for cars.
Recently, Seven West Media and News Corp announced an advertising partnership aimed at brand new vehicles that want to market to their common audience. News Corp and Fairfax Media (owners of this website) have interests in the list of companies of the property of the REA Group and their respective Domain Groups.
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